JEFF SHAW  | [email protected]  |  647.985.6163

MANAGER, DIGITAL, BRAND AND DESIGN

PROFESSIONAL SUMMARY:

Creative leader with 20+ years in digital, brand and design, moving from hands-on graphic design and video production into leading how large organizations present themselves across every channel. In my current role as Video Creative Lead for a global professional services firm, I manage the development and delivery of creative content and digital solutions—shaping concepts, overseeing design and video, and keeping the brand consistent across websites, social, newsletters, reports, internal campaigns, live events and all video communications.

I liaise between senior leadership and creative teams, turning dense, technical information into clear, accessible stories for all audiences (in this case; tenants, residents) and stakeholders and I back that up with the day-to-day work of running a studio: setting standards, assigning and reviewing work, managing vendors, and building simple processes to always ensure brand continuity and adherence.

I also design and deliver training in Adobe After Effects, Premiere Pro and best practices for self-recorded video (Riverside.fm), lifting the skills of designers and subject-matter experts so the whole organization can communicate more clearly and confidently.

In addition, I own and operate a  full video production setup. This allows me to produce and capture compelling content rapidly, while not relying on the schedules of third party vendors.

CORE EXPERTISE:

• Brand storytelling and content strategy.
• Digital experience design (websites, intranet, video)
• Cross-functional collaboration in matrixed, global organizations.
• Lead and develop in-house creative and digital teams, setting standards, coaching designers, editors and writers so the whole group consistently delivers at a high level.
• Steward websites, intranets and social platforms from a UX and content point of view, making sure digital experiences are intuitive, accessible and firmly on-brand.
• Support full-spectrum corporate communications from newsletters and annual reports to internal bulletins, training modules and town-hall visuals, so every touchpoint feels connected and purposeful.
• Pair creative direction with practical measurement, collaborating on simple metrics so we can see what’s working, learn from it and continually refine our digital and brand strategy.
• Oversee corporate social media channels and digital campaigns, aligning content, design and measurement across platforms from an SEO perspective (YouTube).
• Content management systems (WordPress, Adobe AEM) and digital governance.
• Event and town-hall storytelling (decks, visual narratives, video support).
• Design and develop training systems for stakeholders and team members.
• Leading and mentoring creative and production teams.
• Managing external vendors and production partners.
• Directing on-location and remote video shoots.
• Videography and composition self-filming training using tools like Riverside.fm.